Change Management


Change is a continuous process. According to Einstein, "The only constant is change". Those who do not embrace change are like dinosaurs. In this new economy, organizations or individuals will either have to change or be changed.
The rate of success of change efforts in various organizations has not been satisfactory. Huge monetary investment and involvement of skilled personnel alone do not guarantee successful implementation of change efforts. The root of failure has been attributed to resistance to change among the stakeholders.
According to Douglas K. Smith, "Resistance to change is used too often as an excuse for failure rather than a motive force for success…It is the ignorance about the underlying nature of our reluctance and what to do about it, and not the reluctance itself, that kills change in people and organizations."


The only person who likes change is someone who is not comfortable with his/her current environment. People may not change even if they understand the benefits of change if they feel that their position is threatened and personally they will not gain anything from it. Simply put, change is an art rather than science.
Traditionally, the role of change had been marginalized. Change was normally treated as part of human resource activities and training. Nowadays, change has been widely accepted is considered a must in project implementation. However, the lack of qualified change personnel who can deliver the change process is the greatest challenge facing most organizations.


In MSCTC, we believe that in order to be successful change management must be based on the following proven principles:

1. Change is a process that can be enabled, not managed
2. The change process must be linked to business & performance goals
3. Building capacity to change is a strategic imperative
4. Building capacity for change is an evolutionary process
5. Effective change processes require a systemic view of the organization
6. The change process involves both organizational and personal transitions
7. Behavioral change is a function of perceived need and occurs at the emotional, not the intellectual level
8. Resistance to change is predictable reaction to an emotional process and depends on a person's perception of a change situation
9. A handful of change enablement best practices account for the success of most change processes
10. Change strategies are situational


MSC Technology Centre, with experiences in implementing various change programmes in various organizations locally and abroad offers various change management services to facilitate the success of change efforts. We believe that Change Leadership as the most critical determinant of success in any project implementations. By forming "The coalition of the willing" within the organization undergoing change, change resistance can be better addressed. MSCTC consultants with hands-on experience in change efforts will assist in the development of change management strategy and plan. The plan will include all areas of change unique to a particular organization. We will also be part of the implementation team to assist with knowledge transfer and be accountable for the success of the change initiatives.
If your change efforts fail to make a different in your organization or if you are not sure how to go about implementing change, MSCTC is willing to offer its innovative and proven solutions. Please contact Anuar Yaakub at anuar@msctc.com.my for further details and assistance.